About Eric: My Business Past and Present
I began my career in advertising, spending two decades as an Account Director and Strategist at major agencies Hayhurst, DMBB, Saffer, SMW and The Russo Group. That experience led me to found and run SOHO Marketing Inc., where I spent another two decades providing marketing strategy to Small and Medium-sized Business Owners. I quickly learned the unique needs of entrepreneurs—so well, in fact, that clients asked how I was “inside their head.” This evolved into a focus on business transition coaching.
Today, as Warren Business Development Center Inc. (WarrenBDC), we’ve grown into a boutique M&A firm, successfully bringing Buyers and Sellers of SMBs together.
I’ve shared my business-selling insights with thousands of Owners as a consultant, coach, speaker, and author of four books. To help more Owners, I created the Sell Your Business 4 Millions Roadmap to help you sell for more and faster.
If you’re a first-time seller, let’s talk.
About Eric: The Exit Strategist Who Works For You
I’ve been exactly where you are—building, running, and successfully transitioning a company. For over 26 years, I’ve been an entrepreneur, a 4x Author, a sought-after Speaker, and a dedicated Coach, specifically focused on helping owners like you.
My primary mission is simple: I help Boomer and Gen X founders solve the biggest problem in their business life—selling their company for its maximum value.
I’ve seen too many owners walk away with much less than they thought their business would sell for. Or not sell at all. Because they didn’t have a clear, proven process. I hate watching that happen. So, I took my decades of experience and created the SYB4M Roadmap to fix that bump in the road.
Your Guide to a Life-Changing Exit
Planning to sell in 3–5 years? The Sell Your Business 4 Millions Roadmap was designed for Owners/Founders as your self-paced guide to start getting both you and your company ready for sale, long before you go to market.
I built the SYB4M Roadmap (Sell Your Business 4 Millions) to take the guesswork out of the exit process. I don’t use confusing jargon or complicated theory; my style is conversational, direct, and easy to understand—just like my best-selling books.
Planning to sell in 1-2 years? This is the sweet spot for Owners/Founders to prepare. Work directly 1 on 1 with Eric to increase your company value and prepare yourself and the business for a stress free successful sale.
Learn more about my coaching program.
Whether you’re looking to secure your retirement or fund your next big venture, I’m here to personally coach you through the entire journey. We focus on one goal: increasing your company’s value pre-sale so you can sell faster, easier, and for significantly more money.
It’s never too early to start preparing, and I’m ready when you are.