Message for Companies With Dealers, VARs, Franchisees and Sales Forces
Your distribution channel is likely made up of many small and medium-sized businesses. It is imperative for your growth and theirs to support them with strong marketing tools and skills. Here's how I can help you do this.
As a marketing expert and speaker I can work with your Dealers, VARs, Franchisees and Sales Forces to improve their abilities to market your products and services to their customers.
Typically 20% of a companies channel distribution does 80% of the channel business. I would anticipate speaking to and working with the 80% who currently deliver the remaining 20% of business. In many companies, with extensive channel partners, sometimes it's something as simple as co-op dollars not being spent effectively or used at all. That can represent a siginificant amount of your marketing dollars being wasted.
It can be time consuming and cost prohibitive to direct the internal resources necessary to upgrade the marketing skills of this potentially lucrative source of additional business. Even a small lift in each of their sales could provide valuable bottom line advantage to your business. Building their business means building your business.
Secondly, you could consider offering tickets to your end users for my seminars, workshops and keynotes hosted by you. Complement that with a customized copy of my book with your logo and message as an incentive to drive traffic to your Dealers, VARs, Franchisees or Sales Forces.
Lastly, you could utilize my Subject Matter Expertise in targetting the Small and Medium-sized Business market.
If I have captured your attention and you are interested in talking please give me a call at 416-686-2466 or schedule a Free Initial Consultation.
Cheers, Eric Gilboord
