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<channel><title><![CDATA[Marketing tips and advice for small business from expert Eric Gilboord - Blog]]></title><link><![CDATA[http://www.ericgilboord.com/blog.html]]></link><description><![CDATA[Blog]]></description><pubDate>Fri, 30 Jul 2010 14:17:11 -0800</pubDate><generator>Weebly</generator><item><title><![CDATA[The Easiest $500 You Will Ever Make, While Helping Someone]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/06/the-easiest-500-you-will-ever-make-while-helping-someone.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/06/the-easiest-500-you-will-ever-make-while-helping-someone.html#comments]]></comments><pubDate>Sun, 13 Jun 2010 09:13:07 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/06/the-easiest-500-you-will-ever-make-while-helping-someone.html</guid><description><![CDATA[Earn a $500 Bounty for each company you refer that  attends my Treasure Map Marketing Plan workshop. http://tinyurl.com/ljc8l2 [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span><span>Earn a $500 Bounty for each company you refer that  attends my Treasure Map Marketing Plan workshop. <a href="http://tinyurl.com/ljc8l2" target="_blank">http://tinyurl.com/ljc8l2</a></span></span></span></div>]]></content:encoded></item><item><title><![CDATA[It Pays to Know What You Don't Know ]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/06/it-pays-to-know-what-you-dont-know.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/06/it-pays-to-know-what-you-dont-know.html#comments]]></comments><pubDate>Sun, 13 Jun 2010 09:12:02 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/06/it-pays-to-know-what-you-dont-know.html</guid><description><![CDATA[http://tinyurl.com/EG-Tips-June-10-2010  An article from Eric. Read, enjoy, pass it along and comment.                 [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span><span><a href="http://tinyurl.com/EG-Tips-June-10-2010" target="_blank">http://tinyurl.com/EG-Tips-June-10-2010</a>  An article from Eric. Read, enjoy, pass it along and comment.</span>           </span>     </span></div>]]></content:encoded></item><item><title><![CDATA[The Secret to Relationships with Small Business]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/06/post-title-click-and-type-to-edit11.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/06/post-title-click-and-type-to-edit11.html#comments]]></comments><pubDate>Sun, 13 Jun 2010 09:07:45 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/06/post-title-click-and-type-to-edit11.html</guid><description><![CDATA[Attention large business here is the secret to a winning relationship with  small business. Do what you said you will do, when you said you would do it, for  how much you said you would do it. Oh and do not send me countless messages to try to win me back when all you had to do was treat me properly in the first place. Eric                 [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span><span>Attention large business here is the secret to a winning relationship with  small business. Do what you said you will do, when you said you would do it, for  how much you said you would do it. Oh and do not send me countless messages to try to win me back when all you had to do was treat me properly in the first place. Eric</span>           </span>     </span></div>]]></content:encoded></item><item><title><![CDATA[Interview with Seth Godin about Tribes.]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/06/interview-with-seth-godin-about-tribes.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/06/interview-with-seth-godin-about-tribes.html#comments]]></comments><pubDate>Sun, 13 Jun 2010 09:03:34 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/06/interview-with-seth-godin-about-tribes.html</guid><description><![CDATA[&ldquo;Seth Godin - A Podcast About Tribes (47 Minutes)&rdquo;  &rarr; http://fcon21.biz/206/ I'm listening to it now.  Learn and enjoy, Eric [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span><span>&ldquo;Seth Godin - A Podcast About Tribes (47 Minutes)&rdquo;  &rarr; <a href="http://fcon21.biz/206/" target="_blank">http://fcon21.biz/206/</a> I'm listening to it now.  Learn and enjoy, Eric</span></span></span></div>]]></content:encoded></item><item><title><![CDATA[Seth Godin - Hope and the Magic Lottery]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/06/seth-godin-hope-and-the-magic-lottery.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/06/seth-godin-hope-and-the-magic-lottery.html#comments]]></comments><pubDate>Sun, 13 Jun 2010 09:01:27 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/06/seth-godin-hope-and-the-magic-lottery.html</guid><description><![CDATA[&nbsp;                          Seth's Blog: Hope and the magic  lottery http://bit.ly/aBohSS It's not really  as complicated as we (over)think it is. Eric                 [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span>&nbsp;     <span>                     <span>Seth's Blog: Hope and the magic  lottery <a href="http://bit.ly/aBohSS" target="_blank">http://bit.ly/aBohSS</a> It's not really  as complicated as we (over)think it is. Eric</span>           </span>     </span></div>]]></content:encoded></item><item><title><![CDATA[FREE e-copy of my book.]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/05/free-e-copy-of-my-book.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/05/free-e-copy-of-my-book.html#comments]]></comments><pubDate>Mon, 31 May 2010 09:20:36 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/05/free-e-copy-of-my-book.html</guid><description><![CDATA[                                   &nbsp;&nbsp;              http://tinyurl.com/2acq5mb It's my birthday May 31.  Download a free e-copy of my book. Pass this free gift to anyone &amp;  everyone. Enjoy, Eric [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span>                             <span>      <a title="favorite  this tweet">&nbsp;&nbsp;</a> </span>             <span><a href="http://tinyurl.com/2acq5mb" target="_blank">http://tinyurl.com/2acq5mb</a> It's my birthday May 31.  Download a free e-copy of my book. Pass this free gift to anyone &amp;  everyone. Enjoy, Eric</span></span></span></div>]]></content:encoded></item><item><title><![CDATA[This is the book everyone is talking about.]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/05/this-is-the-book-everyone-is-talking-about.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/05/this-is-the-book-everyone-is-talking-about.html#comments]]></comments><pubDate>Sun, 23 May 2010 11:23:47 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/05/this-is-the-book-everyone-is-talking-about.html</guid><description><![CDATA[Attaining Your Desires by Genevieve Behrend http://tinyurl.com/2al2mfx A gift for all to enjoy.  Eric [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span><span><span>Attaining Your Desires by Genevieve Behrend <a href="http://tinyurl.com/2al2mfx" target="_blank">http://tinyurl.com/2al2mfx</a> A gift for all to enjoy.  Eric</span></span></span></div>]]></content:encoded></item><item><title><![CDATA[A Very Clever 2 Minute Video]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/05/post-title-click-and-type-to-edit9.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/05/post-title-click-and-type-to-edit9.html#comments]]></comments><pubDate>Thu, 20 May 2010 16:08:57 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/05/post-title-click-and-type-to-edit9.html</guid><description><![CDATA[A palindrome reads the&nbsp;same backwards as forward. This video reads the exact&nbsp;opposite backwards as forward. &nbsp;Not only does it read the opposite, the meaning is the exact opposite..  This is only a 1 minute, 44 second video and it is brilliant. &nbsp; Make sure you read as well as listen...forward and  [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><span style="font-size: 10pt;"><strong>A palindrome reads the&nbsp;<u><span style="color: red;">same backwards as forward</span></u>. This video reads the exact&nbsp;<u><span style="color: red;">opposite backwards as forward</span></u>. &nbsp;Not only does it read the opposite, the meaning is the exact opposite..<br /> <br /> This is only a 1 minute, 44 second video and it is brilliant. &nbsp; Make sure you read as well as listen...forward and backward.<br /> <br /> This is a video that was submitted in a contest by a 20-year old. &nbsp; The contest was titled "u @ 50" by &nbsp;AARP. This video won second place.. When they showed it, everyone in the room was awe-struck and broke into spontaneous applause. &nbsp;So simple and yet so brilliant.&nbsp;</strong><br />&nbsp; </span><strong style="font-weight: normal;"></strong><span style="font-size: 10pt;"><br />Take 2 minutes and click here<a href="http://www.youtube.com/watch_popup?v=42E2fAWM6rA" target="_blank"><strong><span style="font-size: 13.5pt;"> Lost Generation</span></strong></a></span><br /><br />  </div>]]></content:encoded></item><item><title><![CDATA[Looks like Gates Changed Jobs Mind - Could you rethink what you are doing?]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/05/looks-like-gates-changed-jobs-mind-could-you-rethink-what-you-are-doing.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/05/looks-like-gates-changed-jobs-mind-could-you-rethink-what-you-are-doing.html#comments]]></comments><pubDate>Thu, 20 May 2010 08:09:29 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/05/looks-like-gates-changed-jobs-mind-could-you-rethink-what-you-are-doing.html</guid><description><![CDATA[http://gizmodo.com/5541969/bill-gates-told-steve-jobs-about-the-ipad-in-2007 [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><a target="_blank" href="http://gizmodo.com/5541969/bill-gates-told-steve-jobs-about-the-ipad-in-2007">http://gizmodo.com/5541969/bill-gates-told-steve-jobs-about-the-ipad-in-2007</a></div><div  style=" margin-bottom: 10px; margin-top: 10px; "><div style="text-align: center;"><object width='400' height='330'><param name="movie" value="http://www.youtube.com/v/wuhHIqJyjY0"></param><param name="wmode" value="transparent"></param><param name="allownetworking" value="internal"></param><embed src="http://www.youtube.com/v/wuhHIqJyjY0" type="application/x-shockwave-flash" allownetworking="internal" wmode="transparent" width='400' height='330'></embed></object></div></div>]]></content:encoded></item><item><title><![CDATA[Selling or handing down the business 8 things to think about.]]></title><link><![CDATA[http://www.ericgilboord.com/5/post/2010/05/selling-or-handing-down-the-business-8-things-to-think-about.html]]></link><comments><![CDATA[http://www.ericgilboord.com/5/post/2010/05/selling-or-handing-down-the-business-8-things-to-think-about.html#comments]]></comments><pubDate>Wed, 12 May 2010 10:54:28 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.ericgilboord.com/5/post/2010/05/selling-or-handing-down-the-business-8-things-to-think-about.html</guid><description><![CDATA[The Best of Both GenerationsBy Eric  Gilboord&nbsp; There has been  discussion lately in the media about succession management. Tha [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph" style=" text-align: left; "><strong style=""><span style=""><span style=""><span style="font-size: small;">The Best of Both Generations</span></span></span></strong><br /><br /><span style=""><span style=""><span style="font-size: small;">By Eric  Gilboord</span></span></span><span style="font-size: small;">&nbsp; </span><br /><br /><span style=""><span style=""><span style="font-size: small;">There has been  discussion lately in the media about succession management. That is when  the younger generation begins to take the reins of the business and the  older generation moves toward a less involved, coaching type of role.  The new management may have been groomed to take over the family  business, in some cases for their entire adult lives. The older  originators of the business have tried for years to educate, share their  experiences, impart their wisdom and mould their successors.</span></span></span><span style=""><span style=""><span style="font-size: small;">In some cases  the new generation will continue to operate the business as it has run  in the past &ndash; a safe short-term measure.&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style="font-size: small;">This may have  worked for previous generations, but circumstances are changing at a  dramatic pace. We are in a time of new technology, new needs, new ways  of approaching problems. E-commerce, database marketing, big box stores,  branding and many other new terms are not only entering our small  business vocabulary, they are taking over.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style="font-size: small;">Running a  successful small business is a little more complicated today than it may  have been for the previous generation. As the new management you may  find it necessary to fill in your knowledge/experience gaps with outside  expertise. This doesn&rsquo;t mean you ignore the wealth of experience the  older management group has, but blend the 2 outlooks together.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style="font-size: small;">The older  management may be set in their ways, a little tired and perhaps a little  too comfortable with a particular style of conducting business that has  provided them with years of triumph, however usually tempered with a  few bumps in the road.&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style="font-size: small;">The younger management is full  of energy and new ideas ready to reinvent the business. The reality is  you need to blend the best of both generations. Preserve the success  from the past, incorporate the new opportunities and build for the  future.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><span style=""><span style=""><span style="font-size: small;">Whether you are handing over  the reins or you are the fortunate recipient of a mature business here  are some points to consider during the transition period.</span></span><span style=""><span style=""><span style="font-size: small;">&nbsp; </span></span></span><span style=""><span style="font-size: small;">A reminder to the older  generation- not everything old is good nor is everything new bad and to  the younger generation- not everything old is bad nor is everything new  good. Take advantage of the opportunity and enjoy the best of both  worlds.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">1.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Don&rsquo;t put  someone in charge because they are the next in line. Many well known,  successful businesses have survived all kinds of adversity while  succumbing to the lack of a strong new leader. If you realize this is  what you are in fact doing, support them with a solid team.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">2.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Keep it professional not  personal. Business discussion belongs in the boardroom not over the  family Friday night dinner. The last thing the new management wants or  needs to hear is &ldquo;I&rsquo;ve been doing this since before you were born&rdquo;. The  older management also does not need to hear &ldquo; It&rsquo;s a new world the old  ways don&rsquo;t work&rdquo;. Discussions about customers, distribution channels,  new products or services, marketing and staffing should remain unbiased  and based on real world information. How much has this customer ordered  in the past year not what they did in the beginning. What exactly are  the sales your rep is doing Vs he has been with me for 40 years. </span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">3.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Whatever methods you use to  gather information in order to take the business forward make sure you  commit it to paper. Many small businesses today are preparing sales and  marketing plans. They are sourcing outside professional help and using  the planning process to gather information, evaluate ideas and formulate  plans. Make sure you incorporate the varying past experiences and new  ideas of your staff when building plans for the future. </span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">4.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Be clear where success and  failure came from in the past. Separate old war stories of the glory  days from what actually happened. That first big order may have been  more luck than expertise.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">5.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Don&rsquo;t abandon old customers  until they have been replaced by new ones. A penny in the hand is worth  more than all the potential orders in the world.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">6.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Transition older customer  relationships to the new generation. Look for opportunities to match up  second generation customers with your new management team.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">7.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Get involved in industry  associations. Build your own profile within your industry. Bring a  combination of experience and new ideas to the table.</span></span></span><span style=""><span style=""><span style="font-size: small;">&nbsp;</span></span></span><br /><br /><span style=""><span style=""><span style=""><span style="font-size: small;">8.</span></span><span style="font: 7pt &quot;Times New Roman&quot;;"><span style=""><span style="font-size: small;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></span><span style=""><span style=""><span style="font-size: small;">Let go. If you have made the  decision to turn over management to the next generation, let it go. They  will make their own mistakes and enjoy their own successes, just as you  did.</span></span></span><span style=""><span style=""></span></span></div>]]></content:encoded></item></channel></rss>
