Marketing tips and advice for small business from expert Eric Gilboord

Are you sure the consultant, speaker or coach giving you marketing advice is qualified? Recent estimates are that 80-90% of 'marketing advisors' are not really qualified. Ok so the percentage is not actually based on a formal survey. However in talking to many people involved with the SMB audience I am told repeatedly that my estimate of 80% unqualified is low, so for this blog I bumped it up. Having been a salesman or owning a few businesses does not mean you know all about marketing or even enough to offer advice.

Sound familiar? If you think your company is being guided by one of the 80-90% of pretenders out there, give me a call at 416-686-2466 and let's discuss it. I'll give you my honest opinion with no hidden agenda. I may start blogging about individual cases. And no I won't mention names. Law suits are not currently on my interest list.

I hear it all the time; I spent thousands of dollars and nothing happened. He wanted me to put all my budget into SEO. Said I didn't need print or anything else. If you are the least bit uneasy or even suspicious about your marketing supplier let's talk.

And That's According to Eric

I have been blogging and writing books and articles for a long time. Many readers seem to appreciate my approach which for the most part is direct and honest. I do not expect to change. So get ready for advice, observations and the occasional rant. If you have any requests or ideas for blogs please let me know by commenting or email me at eric@ericgilboord.com

And That's According to Eric