Faux familiarity is worse than none at all.
By Seth Godin
Sure, it's easy to grab a first name from a database or glean some info from a profile.
But when you pretend to know me, you've already started our relationship with a lie. You've cheapened the tools we use to recognize each other and you've tricked me, at least a little.
Direct mail used to take advantage of this technique a lot, and since they measure everything, they knew when it worked. Online, though, we're seeing less disciplined marketers (big and small) continually mess it up. The clues are obvious to even the untrained eye--typefaces that don't match, references that don't make sense, and most of all, the weird disconnect we get when we think we're supposed to know someone and can't remember who they are. That's a lousy mood to get your prospect in, I think.
The following story is courtesy of Evancarmichael.com
“I bet everything on one night. If we failed, there was no cash for gas to come home.” – Guy Laliberté
Guy Laliberté, (born September 2, 1959) is a Canadian entrepreneur, philanthropist, poker player, space tourist and the founder of Cirque du Soleil. When Laliberté was 18 years old he left Canada for Europe to become a street performer. He played traditional Canadian music on an accordion with a hat for donations and slept on a park bench by night. He also met other street performers who taught him how to breath fire, juggle, perform magic, and walk on stilts before returning home.
Unable to find a 9-5 job back home, he started a business that would create large-scale street shows. After 3 years of successful shows in 13 Canadian cities, Laliberté wanted to get bigger. In 1987 his company was booked as the opening act for the Los Angeles Arts Festival. He spent all the money he had to get to Los Angeles and prepare for the show. If it didn’t work out he’d have to perform on the streets to get gas money to go home. Luckily for him the gamble paid off – his performance received standing ovations and ticket sales came flying in.
12 Things Successful People Do Differently
Jan. 22, 2012 from MarcandAngel.com
Over the years I’ve studied the lives of numerous successful people. I’ve read their books, watched their interviews, researched them online, etc. And I’ve learned that most of them were not born into success; they simply did, and continue to do, things that help them realize their full potential. Here are twelve things they do differently that the rest of us can easily emulate.
1. They create and pursue S.M.A.R.T. goals. Successful people are objective. They have realistic targets in mind. They know what they are looking for and why they are fighting for it. Successful people create and pursue S.M.A.R.T. goals.
S.M.A.R.T. goals are Specific, Measurable, Attainable, Relevant, and Timely. Let’s briefly review each:
30 Things To START Doing For Yourself
December 18th, 2011 from: MarcandAngel.com
Remember today, for it is the beginning.
Today marks the start of a brave new future.
The previous article, 30 Things to Stop Doing to Yourself (see below), was incredibly well received by my readers. Several of you suggested a follow up with a list of things to start doing. Marc and Angel have answered your request.
Here it is, a positive ‘to-do’ list for the upcoming year – 30 things to start doing for yourself: