REGISTRATION PAGE
Step 2. Treasure Map
2 Full Days 8:30am - 6:30pm
If you have an outdated, unfinished or never started marketing plan this workshop is for you. An exciting interactive workshop designed for companies serious about preparing a written marketing plan.
Step by step process delivered via live presentation and workbook. Given in small groups to maximize personal attention, attendees enjoy a generous amount of time to ask questions and build their plan throughout the 2 days.
We'll discuss your Marketing Plan, Strategy and
Creative Development.
Special bonus; learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
$1999.00 per attendee. An investment in your success!
Organize a group of minimum 5 companies and YOU ATTEND FREE!!!
If you have an outdated, unfinished or never started marketing plan this workshop is for you. An exciting interactive workshop designed for companies serious about preparing a written marketing plan.
Step by step process delivered via live presentation and workbook. Given in small groups to maximize personal attention, attendees enjoy a generous amount of time to ask questions and build their plan throughout the 2 days.
We'll discuss your Marketing Plan, Strategy and
Creative Development.
Special bonus; learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
$1999.00 per attendee. An investment in your success!
Organize a group of minimum 5 companies and YOU ATTEND FREE!!!
New Locations and Dates
Being Added to Accomodate Requests
Call us at 416-686-2466
Being Added to Accomodate Requests
Call us at 416-686-2466
“Spend 2 days with your very own marketing expert and finally get that overdue Marketing Plan DONE.”
SPECIAL PRICE
Regularly $1999 per person.
NOW
Bring a second participant from
your company to work on your Treasure Map
for FREE.
That's 2 people 2 days $1999.
SPECIAL PRICE
Regularly $1999 per person.
NOW
Bring a second participant from
your company to work on your Treasure Map
for FREE.
That's 2 people 2 days $1999.
Send me dates and locations.
An exciting workshop designed for companies serious about preparing a written marketing plan. Given in small groups to maximize personal attention, attendees enjoy a generous amount of time to ask questions and build their plan throughout the 2 days. Learn how to integrate traditional media with social media like LinkedIn, Facebook and Twitter into your plan.
Special bonus, learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
2 Full Days 8:30am - 6:30pm to Write Your Marketing Plan.
If you have an outdated, unfinished or never started marketing plan this workshop is for you. An exciting interactive workshop designed for companies committed to writing their marketing plan. Step by step process delivered via live presentation and workbook.Enjoy the benefits of small groups to maximize personal attention, all attendees receive a generous amount of time to ask questions and build their plan throughout the day.
Special bonus; learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
$1999.00 per attendee. An investment in your success! Register Here for a Two Day Treasure Map Workshop
Two Day Treasure Map Workshop Includes:
2 Full days interactive presentation 8:30am-6:30pm.
Small groups for personal attention.
Q&A throughout presentation.
Marketing Plan template workbook.
Sales & Marketing Diagnostic tool.
Total package is priced at $1999 per person. An investment in the future success of your business.
(Ask about special discounts for a second team member working on the same plan).
This marketing plan workshop is designed for businesses taking the first step in the marketing planning process. Eric will guide you, in small groups, through the marketing plan outline taking time to work with you one on one and answer your specific questions.
The purpose of this workshop is to WRITE YOUR REAL MARKETING PLAN.
Testimonials
I liked Eric’s style of presentation, his examples and his attentiveness to the needs of each of the participants. Mary Knoll, Toronto
Eric has an excellent knowledge of his subject. He has a lot of knowledge to share. He’s very easy to listen to and has great examples to use of his experiences. Dave Stell, Ajax-Pickering Board of Trade
I’ve been working in Marketing Departments since I was 19 years old and always struggled with our Marketing Plan until Eric gave me an insight that changed everything! It will now be easy to create the plan and the results no doubt will be much better aligned with what I want. Thanks Eric. Sue Sutcliffe, The Web Coach
It was a pleasure meeting you yesterday. To say I learned a lot would be an understatement as I have never used any Marketing strategies for my business. I'm still deciding as to which direction I want to go in but you certainly opened my eyes and have forced me to re-visit some options that I had previously discarded. I will be taking advantage of the "Free 30 Minute Tele-Coaching Session" in the near future. Scott Newlands, NMI Technical Services Inc.
Register Here for a Two Day Treasure Map Workshop
Topics Covered
I-EXECUTIVE OVERVIEW
BACKGROUND AND INTENTIONS
PRODUCT/SERVICE SITUATION
MARKET SITUATION
RISKS AND OPPORTUNITIES
RECOMMENDATION
II- MARKET ANALYSIS
MACRO-MARKET PATTERNS ("BIG PICTURE")
DISTRIBUTION PATTERNS
MICRO-MARKET PATTERNS (SEGMENTATION)
TARGET MARKET DEFINITION
CUSTOMER CASE HISTORIES GOOD/BAD
COMPETITIVE ANALYSIS
OUR STRENGTHS AND WEAKNESSES
RISKS AND OPPORTUNITIES
III - MARKETING STRATEGY
GOALS
INVESTMENT
PRODUCT STRATEGY
MARKET STRATEGY
SALES AND DISTRIBUTION STRATEGY
SELLING TACTICS
CUSTOMER SERVICE STRATEGY
BUDGET GUIDELINES
IV -MARKETING COMMUNICATIONS STRATEGY
CREATIVE GUIDELINES
ADVERTISING GUIDELINES
SALES PROMOTION GUIDELINES
TELEMARKETING GUIDELINES
DIRECT RESPONSE GUIDELINES
PUBLIC RELATIONS & PUBLICITY GUIDELINES
EVENTS MARKETING (SPONSORSHIP) GUIDELINES
SHOWS & EXPOSITIONS GUIDELINES
BROCHURES AND COLLATERAL MATERIALS GUIDELINES
BUDGET GUIDELINES
V - PLAN OF ACTION
TASK FORCE
SUPPLIERS/IN-HOUSE
CRITICAL PATH
Register Here for a Two Day Treasure Map Workshop
Special bonus, learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
2 Full Days 8:30am - 6:30pm to Write Your Marketing Plan.
If you have an outdated, unfinished or never started marketing plan this workshop is for you. An exciting interactive workshop designed for companies committed to writing their marketing plan. Step by step process delivered via live presentation and workbook.Enjoy the benefits of small groups to maximize personal attention, all attendees receive a generous amount of time to ask questions and build their plan throughout the day.
Special bonus; learn to use the Smart Marketing diagnostic tool and uncover millions of dollars in lost opportunity.
$1999.00 per attendee. An investment in your success! Register Here for a Two Day Treasure Map Workshop
Two Day Treasure Map Workshop Includes:
2 Full days interactive presentation 8:30am-6:30pm.
Small groups for personal attention.
Q&A throughout presentation.
Marketing Plan template workbook.
Sales & Marketing Diagnostic tool.
Total package is priced at $1999 per person. An investment in the future success of your business.
(Ask about special discounts for a second team member working on the same plan).
This marketing plan workshop is designed for businesses taking the first step in the marketing planning process. Eric will guide you, in small groups, through the marketing plan outline taking time to work with you one on one and answer your specific questions.
The purpose of this workshop is to WRITE YOUR REAL MARKETING PLAN.
Testimonials
I liked Eric’s style of presentation, his examples and his attentiveness to the needs of each of the participants. Mary Knoll, Toronto
Eric has an excellent knowledge of his subject. He has a lot of knowledge to share. He’s very easy to listen to and has great examples to use of his experiences. Dave Stell, Ajax-Pickering Board of Trade
I’ve been working in Marketing Departments since I was 19 years old and always struggled with our Marketing Plan until Eric gave me an insight that changed everything! It will now be easy to create the plan and the results no doubt will be much better aligned with what I want. Thanks Eric. Sue Sutcliffe, The Web Coach
It was a pleasure meeting you yesterday. To say I learned a lot would be an understatement as I have never used any Marketing strategies for my business. I'm still deciding as to which direction I want to go in but you certainly opened my eyes and have forced me to re-visit some options that I had previously discarded. I will be taking advantage of the "Free 30 Minute Tele-Coaching Session" in the near future. Scott Newlands, NMI Technical Services Inc.
Register Here for a Two Day Treasure Map Workshop
Topics Covered
I-EXECUTIVE OVERVIEW
BACKGROUND AND INTENTIONS
PRODUCT/SERVICE SITUATION
MARKET SITUATION
RISKS AND OPPORTUNITIES
RECOMMENDATION
II- MARKET ANALYSIS
MACRO-MARKET PATTERNS ("BIG PICTURE")
DISTRIBUTION PATTERNS
MICRO-MARKET PATTERNS (SEGMENTATION)
TARGET MARKET DEFINITION
CUSTOMER CASE HISTORIES GOOD/BAD
COMPETITIVE ANALYSIS
OUR STRENGTHS AND WEAKNESSES
RISKS AND OPPORTUNITIES
III - MARKETING STRATEGY
GOALS
INVESTMENT
PRODUCT STRATEGY
MARKET STRATEGY
SALES AND DISTRIBUTION STRATEGY
SELLING TACTICS
CUSTOMER SERVICE STRATEGY
BUDGET GUIDELINES
IV -MARKETING COMMUNICATIONS STRATEGY
CREATIVE GUIDELINES
ADVERTISING GUIDELINES
SALES PROMOTION GUIDELINES
TELEMARKETING GUIDELINES
DIRECT RESPONSE GUIDELINES
PUBLIC RELATIONS & PUBLICITY GUIDELINES
EVENTS MARKETING (SPONSORSHIP) GUIDELINES
SHOWS & EXPOSITIONS GUIDELINES
BROCHURES AND COLLATERAL MATERIALS GUIDELINES
BUDGET GUIDELINES
V - PLAN OF ACTION
TASK FORCE
SUPPLIERS/IN-HOUSE
CRITICAL PATH
Register Here for a Two Day Treasure Map Workshop
Before you take another step please read Who Needs a Marketing Plan?
If however you are fortunate enough to have a marketing plan and want to get more out of it then see Step 3. Warp Speed.
If however you are fortunate enough to have a marketing plan and want to get more out of it then see Step 3. Warp Speed.