Business growth tips for SMB from author Eric Gilboord

 
Step 2.
You Should Attend This Workshop If You...
  • Need a well thought out tactical marketing strategy and plan to survive these tough economic times.
  • Want to attract more clients/customers but not clear what to do when it comes to marketing.
  • Are worried about wasting more money on marketing that doesn't work.
  • Are sick of the constant up and down cycle and want a continuous flow of new business.
  • Want to understand how social media like Twitter, LinkedIn, Facebook and Blogs work with your traditional marketing plan.
You Will Finally Get Your
Marketing Plan Done
and
Grow Your Business
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“Spend 2.5 days with your very own marketingteam and finally get that overdue Marketing Plan DONE."

SPECIAL PRICE
Regularly $6499.00 per person.
NOW
Bring a second participant from
your company to work on your
marketing plan for FREE.

2 people 2.5 days $6499.00*
Weekdays or Weekends

*Cost includes workshop, all materials, single room for each participant,
all meals and snacks.
BONUS

4 Followup Telephone Calls
An $800 Value Free
Treasure Map Workshop Includes
  1. 2.5 Day interactive presentation where you will ask all your key marketing questions.
  2. Small groups and very personal attention to discuss your business and to learn from others.
  3. Q&A throughout the entire presentation.
  4. Workbook in electronic and print formats to help you actually write the plan during the workshop.
  5. Single hotel room for each participant.
  6. All meals and breaks.
  7. Networking with other successful business owners.
  8. 4 Followup telephone calls.
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Not sure if you need one, please read Who Needs a Marketing Plan?
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Click to enlarge.
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Speak with Eric directly and determine if this is the workshop for you.
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For more dates and locations click here.
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Click for larger image and to download flyer.
For more dates and locations click here.
Public Events 
Weekdays or Weekends
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A workshop designed
for you to
WRITE YOUR REAL TACTICAL MARKETING PLAN not just to learn how.
Treasure Map Marketing Plan Workshop Media Release May 14, 2010
NOTE: There is a $500 bounty for referring a company to our tactical marketing plan workshop. If you know of a company or a group of companies that would benefit from an event like this please click here.
An exciting tactical marketing plan workshop designed for companies serious about preparing a written marketing plan. Given in small groups to maximize personal attention, attendees enjoy a generous amount of time to ask questions and build their plan throughout the 2.5 days.

Learn how to integrate traditional media with social media like LinkedIn, Facebook, Twitter and your own Blog.
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A powerful action-based tactical marketing plan workshop that cuts through the hype. You will earn exactly what must be done to drive more business!

Wish you had a simple, highly effective marketing plan for your business? Keep reading. Want a strategy that really works to pull in more customers everyday?

7 Key Ways Your Marketing Plan Will Grow Your Business
  1. Run your business better.
  2. Analyze what you’re selling, to whom, and how.
  3. Develop the right branding and all your communications.
  4. Keep and grow markets.
  5. Identify where you need to learn more about your industry, customer, competitors and yourself.
  6. Communicate your vision of the company to your employees, suppliers and customers.
  7. Bottom-line thinkers note more banks ask for both marketing & business plans before extending credit.
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Wow 2.5 days never went so fast and I can't believe how much we accomplished.
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Kingbridge Conference Centre & Institute

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www.kingbridgecentre.com
GTA marketing plan workshops are located at this unique facility in King City just north of Toronto. Enjoy single rooms, all meals, snacks and the most enjoyable environment for thinking I've seen in a long time. Eric
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Local facilities will be used in markets outside Toronto.

It's All About You

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This tactical marketing plan workshop is all about you and your business. Discuss your marketing plan, your strategy and creative development for you. Spend 2.5 days with experts and other successful business owners. Brainstorm and apply the ideas to your business.
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Limited to 10
Companies
Per Workshop
I liked Eric’s style of presentation, his examples and his attentiveness to the needs of each of the participants.  Mary Knoll, Toronto
Eric has an excellent knowledge of his subject. He has a lot of knowledge to share. He’s very easy to listen to and has great examples to use of his experiences. Dave Stell, Ajax-Pickering Board of Trade
I worked in Marketing Departments for years and always struggled with my Marketing Plan until Eric gave me an insight that changed everything!  It will now be easy to create the plan and the results no doubt will be much better aligned with what I want. Thanks Eric. Sue Sutcliffe, The Web Coach
Eric it was a pleasure meeting you. To say I learned a lot would be an understatement ... you certainly opened my eyes and have forced me to re-visit some options I had previously discarded. Scott Newlands, NMI Technical Services Inc.
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Speak with Eric directly and determine if
you are ready for this workshop.
Topics Covered
I-EXECUTIVE OVERVIEW 
BACKGROUND AND INTENTIONS
PRODUCT/SERVICE SITUATION
MARKET SITUATION
RISKS AND OPPORTUNITIES
RECOMMENDATION
II- MARKET ANALYSIS
MACRO-MARKET PATTERNS ("BIG PICTURE")
DISTRIBUTION PATTERNS
MICRO-MARKET PATTERNS (SEGMENTATION)
TARGET MARKET DEFINITION
CUSTOMER CASE HISTORIES GOOD/BAD
COMPETITIVE ANALYSIS
OUR STRENGTHS AND WEAKNESSES
RISKS AND OPPORTUNITIES
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III - MARKETING STRATEGY
GOALS
INVESTMENT
PRODUCT STRATEGY
MARKET STRATEGY
SALES AND DISTRIBUTION STRATEGY
SELLING TACTICS
CUSTOMER SERVICE STRATEGY
BUDGET GUIDELINES
IV -MARKETING COMMUNICATIONS STRATEGY
CREATIVE GUIDELINES
ADVERTISING GUIDELINES
SALES PROMOTION GUIDELINES
TELEMARKETING GUIDELINES
DIRECT RESPONSE GUIDELINES
PUBLIC RELATIONS & PUBLICITY GUIDELINES
EVENTS MARKETING (SPONSORSHIP) GUIDELINES
SHOWS & EXPOSITIONS GUIDELINES
BROCHURES AND COLLATERAL MATERIALS GUIDELINES
BUDGET GUIDELINES
V - PLAN OF ACTION
TASK FORCE
SUPPLIERS/IN-HOUSE
CRITICAL PATH
Still not sure please read Who Needs a Marketing Plan?
If however you are fortunate enough to have a marketing plan and want to get more out of it then see Step 3. Warp Speed.


'Get It Done' and Grow Your Business